Best Practices to Overcome Emerging Market Edge Cloud Challenges
“While the challenges for media and entertainment companies looking to tap into the tremendous opportunity in emerging markets are significant, they’re not insurmountable. In fact, every day Zenlayer works with global media and entertainment leaders who are successfully reaching audiences deep within emerging markets – and expanding their competitive edge as a result.”
Carlos Morell, Vice President of Media & Entertainment Services at Zenlayer
In Edge Cloud for Media & Entertainment part 1, we explore how emerging markets are critical for media and entertainment providers heading into 2022. But media and entertainment companies face many hurdles in emerging markets, which can make it difficult to deploy high quality digital services.
Fortunately, there are some ways to overcome challenges and improve your outcomes in emerging markets.
Edge Cloud Partner with Global Footprint and Local Market Expertise
A partner that has a combination of global footprint and local market expertise has already done the heavy lifting of establishing the relationships that would otherwise require a team on the ground in order to get up and running in an emerging market. That way you avoid the inevitable mistakes. The wheel’s already been invented.
A partner with a global footprint and local market expertise delivers:
- In-house experts with in-depth understanding of local internet exchanges, ISPs, telecommunications operators, and data centers
- Standardized operation and maintenance services around the world
Edge Cloud Partner with Strategically Located PoPs at the Edge
Strategically locating PoPs solves for interconnectivity issues within emerging markets and enables regional availability. Bringing compute to the edge enables decoupling of the application from its origin to provide users with real-time personalized digital experiences. Making decisions as close to the user as possible – at least in-country – is essential given the fact that no matter what you do to accelerate your application, you will always be bound by the speed of light and physical distance.
Benefits of bare metal cloud at the edge include:
- Dedicated servers reduce latency vs. virtual machines
- Dedicated servers eliminate noisy neighbor effect
- Directly connect to public clouds
- Activate in 10 minutes; add bandwidth/IPs as needed
Edge Cloud Partner with Globally Interconnected Private Backbone
Leveraging a globally interconnected private backbone solves for interconnectivity issues getting into and out of emerging markets. Direct interconnects between global and regional internet service providers make the average number of hops between source and destination just 1.5. And it enables a hybrid cloud deployment approach irrespective of emerging market public cloud infrastructure gaps.
Leading media and entertainment companies are leveraging a globally interconnected private backbone for cloud networking to:
- Ensure fast and reliable middle mile connectivity
- Improve backhaul speed and reduce cost
- Overcome emerging market cloud infrastructure gaps and under-developed interconnectivity
Edge Cloud Partner with End-to-End Acceleration Capability
Media and entertainment companies today face a variety of challenges when connecting distributed users to their platforms and applications. Common issues include poor application performance, slow synchronization across regional cloud servers, and interruptions during cross-border downloads.
Zenlayer Global Accelerator (ZGA) is a network acceleration service built on Zenlayer’s massive global private infrastructure. It improves application performance by enabling access to the origin server through a high-speed connection from the nearest node, greatly reducing jitter, latency and packet loss.
Bottom Line
For any media and entertainment company, winning in emerging markets is challenging – especially if you’re used to doing business in developed markets. But the business and technical challenges can be overcome with a core set of best practices as demonstrated by the companies we profile in our new ebook.
For now, there remains a huge opportunity to garner market share in emerging markets. But the window is closing as more and more companies establish roots in these previously untapped markets. If you haven’t already gotten started, or if you’ve hit roadblocks, let’s talk about how Zenlayer can help.
“While the challenges for media and entertainment companies in emerging markets are significant, they’re not insurmountable. In fact, every day Zenlayer works with global media and entertainment leaders who are successfully reaching audiences deep within emerging markets – and expanding their competitive edge as a result.”
Media & Entertainment Edge Cloud Resources
Edge Cloud in Emerging Markets Maturity Assessment
Take this quick 8-question assessment to learn how well prepared you are to successfully serve users in emerging markets.
Reaching Your Next Billion+ Viewers Infographic
Get an at-a-glance look at the trends and challenges media & entertainment companies face and the best practices they’re leveraging to reach the next billion+ viewers.
Trends, Challenges & Best Practices Ebook
Written by the media & entertainment experts at Zenlayer. Learn how your peers are capitalizing on the tremendous opportunities in emerging markets – and how you can, too.
