> China by the numbers
Digital market overview
The largest market in the world, China offers huge room for online growth in every category.
Number of subscribers by carrier
- Mobile subscribers
- Broadband subscribers
China Mobile
China Telecom
China Unicom
Average daily time internet users spend with
5h 25m
The Internet
1h 59m
Social Media
1h 19m
Music Streaming
1h 12m
Games
Share of web traffic by device
Web traffic distribution: Mobile phones lead at 53.7%, emphasizing their crucial role, while laptops and desktops hold a significant 45.4% share. Adaptability is key for reaching a diverse digital audience.
Percentage of internet users for various types of apps
- Chat/messaging
99%
- Shopping
79%
- Health
65%
- Dating
41%
- Social Media
98%
- Video
80%
- Music
67%
- Games
52%
Percentage of internet users who play games
On any device
Smartphone
PC
Console
Tablet
Total spend on digital media subscriptions & downloads
Total
$67.30 B
+3.0%
Video games
$43.24 B
-4.0%
Video-on-demand
$19.47 B
+19.2%
E-publishing
$2.71 B
+13.5%
Digital music
